Saturday, July 4, 2020
Marketing Plan Term Paper - 1375 Words
Marketing Plan (Term Paper Sample) Content: Marketing Plan[Authorà ¢Ã¢â ¬s Name][Institute]Table of ContentsExecutive Summaryà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬4Situation Analysisà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬4Market Summaryà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã ¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬...à ¢Ã¢â ¬Ã ¢Ã¢â ¬4SWOT Analysisà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬42.2.1 Strengths à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬..52.2.2 Weaknesses à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬..52.2.3 Opp ortunitiesà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬52.2.4 Threatsà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬..62.3 Keys to Successà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬6Marketing Strategyà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã ¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬.6Missionà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬..7Marketing Objectivesà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬Ã ¢Ã¢â ¬7Financial Objectivesà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬ à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬Ã ¢Ã¢â ¬..à ¢Ã¢â ¬7Target Marketsà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.à ¢Ã¢â ¬..8Positioning à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬8Marketing Mixà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬...8Marketing Research à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬..9Controlsà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.9Implementationà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢ â⠬à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬..9Marketing Organizationà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.9Contingency Planningà ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬..10References à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢ â⠬à ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬Ã ¢Ã¢â ¬.11 1 Executive SummaryDaphne Technologies is a consulting firm specializing in marketing hi-tech products in the regional markets. However, the firm is seeking to enter non-U.S markets and target the international market. The firm boasts in expertise in marketing personal computers and accessories and also boasts in market research.2.0 Situation AnalysisDaphne Technologies provides topnotch expertise in distribution strategies, channel development, and business development. The firm has been in existence for two years and seeks to expand its business to international markets. This year, the firm intends to take consulting services in Far East and Latin America markets. 1 Market SummaryDaphne Technologies focuses on hi-tech computer manufacturers, both software and hardware, who require selling their products outside the U.S market, most specifically the Far East and Latin America markets. As an emerging LLC firm, major focus is on medium-sized manufacturers. Our most valuable customers are basically executives in middle and larger corporations. These are mostly sales managers, general managers, and marketing managers. 2 SWOT AnalysisThe SWOT Analysis covers the firmà ¢Ã¢â ¬s strengths, opportunities, weaknesses, and threats. Strengths and weaknesses can be generally termed as internal attributes while threats and opportunities are external attributes.2.2.1 StrengthsTo start with, one of the strengths the firm has is true expertise. Our two year expertise and experience is better when compared to our competitors in this niche area. Our other strength is dealing with a manageable size. We do not support large overhead to ensu...
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